True North Digital, within their initial three months of trading, have invested in the growth and future of northern talent by bringing Lucy Marston, a Newcastle University Marketing and Management Undergraduate onboard in a Digital Marketing Intern role.  This aligns with the company’s philosophy of leveraging “Northern People, to Transform Northern Businesses to Benefit the Northern Economy”.

Lucy reflected on her experience “this internship has presented me with the opportunity to apply theories and practices I’ve learned on my degree course in a real-world situation”.

She went on to say “I’ve gained confidence to challenge points of view, make suggestions and question others to gain a unique insight into how a new business is run day-to-day.  In addition, as a first year Business School student my experience has been fully online and lacking the other well-known social experiences that being a fresher has to offer.  I intend to continue using this internship to shape my own ‘University experience’ whilst contributing to the North East business community.

Digital Adoption is a massively important issue for all businesses, especially in the current climate where companies are aiming for recovery and sustainable growth post Covid19.  I look forward to utilising multiple marketing channels to help establish True North Digital as a ‘genuine alternative to Digital Transformation Consultancy’.”

Meanwhile, Richard Marsden, Founder and Principal of True North Digital, said “I’m extremely excited to have Lucy on board. The level of commitment and insights that she has provided True North Digital these past few weeks has been fantastic.”

He felt “It was evident from the outset that her academic experience and strong understanding of digital platforms would support the development of our marketing strategy. True North Digital see the skills of students and alumni in the North East as an asset that we can use to help grow and enhance our business proposition over the next 3 years. I encourage other businesses across the North East to consider the benefits of internships to aid economy recovery.”

Finally, Kate Chambers, Internships Manager at Newcastle University, commented on True North Digital’s partnership with the NCL Internship Scheme: “Newcastle University Careers Service has funding available to facilitate internships between our talented students and local businesses. Best of luck to Lucy embarking on this great opportunity as Digital Marketing Intern.”